PORTFOLIO

PORTFOLIO

projects@danixsocials.com

i'm daniela, a creative based between tampa and orlando, and originally from guayaquil, ecuador.

i've been a resident of the digital marketing world for 7 years and counting. i've strategized, created, consulted and directed for different digital platforms.

i graduated with a b.s. in integrated business from the university of central florida in 2023.

my work focuses on impactful social content for luxury brands within the fashion, wellness and fine dining industries. i also manage event coverage, and pre-promotion efforts.

DANIELA SALAZAR

social media & content specialist

VISUAL MEDIA 
social media campaigns
BRANDING
copywriting

when i'm not directing or creating content, i provide social media strategy consulting across the globe. my experiences have inspired my first educational project: an online course featuring clear guidelines for creating the most impactful storytelling on social, driven by data, audience behavior analysis, and performance metrics to optimize strategies and achieve real measurable results.

in person or live online trainings available upon request.

latest project

WOPHA congress 2024
about: photography conference & exhibition series

my services

  • brand strategy & identity development

    • brand discovery & positioning

    • mission, vision, and core values definition

    • target audience & market research

    • competitor analysis & market positioning

    • brand messaging

    visual branding

    • logo design

    • brand color palette & typography

    • visual identity & asset creation (business cards, packaging, etc.)

    • graphic elements

    communication

    • brand storytelling & narrative development

    • tone of voice and communication guidelines

    • product/service naming & tagline development

    brand repositioning & refresh

    brand launch & campaign strategy

  • strategy

    • custom strategy development (platform specific)

    • audience research & targeting

    • competitor analysis

    • content pillars & calendar creation

    content creation & curation

    • visual content creation (graphics, videos, etc.)

    • copies

    • user-generated content strategy

    • stock image/video sourcing & curation

    • branded hashtag strategy

    management & scheduling

    • account setup & optimization

    • daily posting & content scheduling

    • community management

    • social listening & monitoring

    paid social media advertising

    • social media ad campaign strategy

    • ad design & copywriting

    • audience targeting & segmentation

    • a/b testing & optimization

    • budget management & roi tracking

    • retargeting strategies

    growth & engagement

    • organic follower growth strategies

    • engagement boosting techniques (polls, stories, q&as)

    • influencer & partnership management

    • social media contests & giveaways

    analytics & reporting

    • monthly performance reports

    • audience behavior insights

    • campaign tracking & success metrics

    • data-driven recommendations for improvement

  • brand & business copywriting

    • website copywriting

    • product & service descriptions

    content marketing & blogging

    • seo-optimized blog posts

    • long-form content (ebooks, guides)

    • case studies & success stories

    sales & conversion copy

    • landing page copywriting

    • sales pages & product launches

    • lead magnet & opt-in copy

    • ad copy (google ads, social media ads)

    social media copy

    • social media post & caption writing

    • campaign messaging & hashtags

    • social media bio & profile optimization

    • influencer collaboration messaging

    email marketing

    • newsletter copywriting

    • drip campaign & automated email sequences

    • welcome emails & onboarding series

    • promotional emails & seasonal campaigns

    • a/b testing & subject line optimization

    advertising & promotional copy

    • paid ad copy (google, facebook, instagram, linkedin)

    • banner ad & display ad copy

    • video & script copy for ads

    creative copywriting

    • storytelling & narrative development

    • creative concepts & scripting for videos

    • promotional campaign concepts

  • pre-event promotion

    • event teaser campaigns (countdowns, sneak peeks)

    • social media event announcements & invites

    • hashtag creation & strategy

    • influencer & brand ambassador pre-event posts

    • custom graphics & videos for event promotion

    • paid ads for event promotion (instagram, facebook, linkedin)

    live event coverage

    • real-time social media updates (live tweeting, posting)

    • live streaming (instagram live, facebook live, youtube)

    • behind-the-scenes content creation

    • story coverage (instagram stories, facebook stories)

    • guest/attendee interviews & spotlights

    • influencer/guest takeovers on social media

    photography & videography for social

    • on-site photography for real-time posting

    • event highlight videos

    • short-form video creation (reels, tiktoks)

    • professional event photo albums for social

      branded event photo & video templates

    engagement & community interaction

    • live polls, q&a, and audience interaction

    • responding to comments & dms in real time

    • hashtag monitoring & engagement with attendees

    • user-generated content collection & amplification

    • engaging with influencers and sponsors during the event

    post-event content

    • event recap videos & highlight reels

    • thank you posts for attendees & sponsors

    • post-event testimonials & reviews

    • blog or social post recapping key moments

    • behind-the-scenes content from the event

    • attendee photo and video tagging

  • website design

    • customised, responsive (mobile-friendly) and seo-friendly

    • user experience (ux) design

    • user interface (ui) design

    • website architecture & navigation

    website build

    • front-end development

    • back-end development

    • content management systems (cms) setup

    • e-commerce development

    • custom functionality & feature integration (plugin & extension)

    content integration

    • media integration (images, videos)

    • blog & article integration

    • dynamic content features

    e-commerce solutions

    • product catalog setup

    • shopping cart integration

    • payment gateway integration

    • order management systems

    analytics & tracking

    • google analytics integration

    • conversion tracking & goal setup

    additional services

    • domain registration & hosting setup

    • multi-language website setup

    • website redesign

  • brand

    social media

GET IN TOUCH

GET IN TOUCH

drop me a message. i want to hear from you.