PORTFOLIO
PORTFOLIO
projects@danixsocials.com
i'm daniela, a creative based between tampa and orlando, and originally from guayaquil, ecuador.
i've been a resident of the digital marketing world for 7 years and counting. i've strategized, created, consulted and directed for different digital platforms.
i graduated with a b.s. in integrated business from the university of central florida in 2023.
my work focuses on impactful social content for luxury brands within the fashion, wellness and fine dining industries. i also manage event coverage, and pre-promotion efforts.
DANIELA SALAZAR
social media & content specialist
VISUAL MEDIA
social media campaigns
BRANDING
copywriting
when i'm not directing or creating content, i provide social media strategy consulting across the globe. my experiences have inspired my first educational project: an online course featuring clear guidelines for creating the most impactful storytelling on social, driven by data, audience behavior analysis, and performance metrics to optimize strategies and achieve real measurable results.
in person or live online trainings available upon request.
latest project
WOPHA congress 2024
about: photography conference & exhibition series
my services
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brand strategy & identity development
brand discovery & positioning
mission, vision, and core values definition
target audience & market research
competitor analysis & market positioning
brand messaging
visual branding
logo design
brand color palette & typography
visual identity & asset creation (business cards, packaging, etc.)
graphic elements
communication
brand storytelling & narrative development
tone of voice and communication guidelines
product/service naming & tagline development
brand repositioning & refresh
brand launch & campaign strategy
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strategy
custom strategy development (platform specific)
audience research & targeting
competitor analysis
content pillars & calendar creation
content creation & curation
visual content creation (graphics, videos, etc.)
copies
user-generated content strategy
stock image/video sourcing & curation
branded hashtag strategy
management & scheduling
account setup & optimization
daily posting & content scheduling
community management
social listening & monitoring
paid social media advertising
social media ad campaign strategy
ad design & copywriting
audience targeting & segmentation
a/b testing & optimization
budget management & roi tracking
retargeting strategies
growth & engagement
organic follower growth strategies
engagement boosting techniques (polls, stories, q&as)
influencer & partnership management
social media contests & giveaways
analytics & reporting
monthly performance reports
audience behavior insights
campaign tracking & success metrics
data-driven recommendations for improvement
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brand & business copywriting
website copywriting
product & service descriptions
content marketing & blogging
seo-optimized blog posts
long-form content (ebooks, guides)
case studies & success stories
sales & conversion copy
landing page copywriting
sales pages & product launches
lead magnet & opt-in copy
ad copy (google ads, social media ads)
social media copy
social media post & caption writing
campaign messaging & hashtags
social media bio & profile optimization
influencer collaboration messaging
email marketing
newsletter copywriting
drip campaign & automated email sequences
welcome emails & onboarding series
promotional emails & seasonal campaigns
a/b testing & subject line optimization
advertising & promotional copy
paid ad copy (google, facebook, instagram, linkedin)
banner ad & display ad copy
video & script copy for ads
creative copywriting
storytelling & narrative development
creative concepts & scripting for videos
promotional campaign concepts
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pre-event promotion
event teaser campaigns (countdowns, sneak peeks)
social media event announcements & invites
hashtag creation & strategy
influencer & brand ambassador pre-event posts
custom graphics & videos for event promotion
paid ads for event promotion (instagram, facebook, linkedin)
live event coverage
real-time social media updates (live tweeting, posting)
live streaming (instagram live, facebook live, youtube)
behind-the-scenes content creation
story coverage (instagram stories, facebook stories)
guest/attendee interviews & spotlights
influencer/guest takeovers on social media
photography & videography for social
on-site photography for real-time posting
event highlight videos
short-form video creation (reels, tiktoks)
professional event photo albums for social
branded event photo & video templates
engagement & community interaction
live polls, q&a, and audience interaction
responding to comments & dms in real time
hashtag monitoring & engagement with attendees
user-generated content collection & amplification
engaging with influencers and sponsors during the event
post-event content
event recap videos & highlight reels
thank you posts for attendees & sponsors
post-event testimonials & reviews
blog or social post recapping key moments
behind-the-scenes content from the event
attendee photo and video tagging
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website design
customised, responsive (mobile-friendly) and seo-friendly
user experience (ux) design
user interface (ui) design
website architecture & navigation
website build
front-end development
back-end development
content management systems (cms) setup
e-commerce development
custom functionality & feature integration (plugin & extension)
content integration
media integration (images, videos)
blog & article integration
dynamic content features
e-commerce solutions
product catalog setup
shopping cart integration
payment gateway integration
order management systems
analytics & tracking
google analytics integration
conversion tracking & goal setup
additional services
domain registration & hosting setup
multi-language website setup
website redesign
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brand
social media