PORTFOLIO

PORTFOLIO

projects@danixsocials.com

i'm daniela, a creative based between orlando and tampa, and originally from guayaquil, ecuador.

i've spent the last 8+ years in the digital marketing world. leading strategy, content creation, and creative direction across platforms for brands of all kinds.

i graduated with a b.s. in integrated business from the university of central florida in 2023.

my work focuses on impactful social content for businesses within the hospitality and dining space. i also manage event coverage and pre-promotion efforts.

daniela salazar

social media & content specialist

 
hospitality content creation 
event coverage
other projects

my services

  • visual direction

    • personalized concept and tone development

    • moodboard based on trends and platform insights (for photo)

    • color palette, composition and style guidance

    content planning

    • feed preview (for photo)

    • detailed storyboard development (for video)

    • specific shot list (for video)

    on-site direction and assistance

    + assistance in sourcing props, locations, models, and other production needs like styling

  • short-form videos

    • adaptable to different platforms (45-60 secs)

    • clips for carousels

    long-form videos

    • (1-5 minutes)

  • strategy

    • custom strategy development (platform specific)

    • audience research & targeting

    • competitor analysis

    • content pillars & calendar creation

    • branded hashtags

    content creation & curation

    • visual content creation (graphics, photos, videos, etc.)

    • copies

    • user-generated content strategy

    • stock image/video sourcing & curation

    management & scheduling

    • account setup & optimization

    • daily posting & content scheduling

    • community management

    • social listening & monitoring

    growth & engagement

    • organic follower growth strategies

    • engagement boosting techniques (polls, stories, q&as)

    • influencer & partnership management

    • social media contests & giveaways

    analytics & reporting

    • monthly performance reports

    • audience behavior insights

    • data-driven recommendations for improvement

  • pre-event promotion

    • event teaser campaigns (countdowns, sneak peeks)

    • social media event announcements & invites

    • hashtag creation & strategy

    • influencer & brand ambassador pre-event management

    • custom graphics & videos for event promotion

    live event coverage

    • real-time social media updates (stories)

    • live streaming (instagram live, facebook live, youtube)

    • behind-the-scenes content creation

    • guest/attendee interviews & spotlights

    • influencer/guest takeovers on social media

    organic photography & videography for social

    • on-site photos

    • short-form video creation

    engagement & community interaction

    • live polls, q&a, and audience interaction

    • responding to comments & dms in real time

    • hashtag monitoring & engagement with attendees

    • user-generated content collection & amplification

    • engaging with influencers and sponsors during the event

    post-event content

    • event recap videos & highlight reels

    • thank you posts for attendees & sponsors

    • post-event testimonials & reviews

    • behind-the-scenes content from the event

    • attendee photo and video tagging

  • brand

    social media

get in touch

get in touch

drop me a message. i want to hear from you.