visual direction

• personalized concept and tone development

• moodboard based on trends and platform insights (for photo)

• color palette, composition and style guidance

content planning

• feed preview (for photo)

• detailed storyboard development (for video)

• specific shot list (for video)

on-site direction and assistance

+ assistance in sourcing props, locations, models, and other production needs like styling

short-form videos

• adaptable to different platforms (45-60 secs)

• clips for carousels

long-form videos

• (1-5 minutes)

strategy

• custom strategy development (platform specific)

• audience research & targeting

• competitor analysis

• content pillars & calendar creation

• branded hashtags

content creation & curation

• visual content creation (graphics, photos, videos, etc.)

• copies

• user-generated content strategy

• stock image/video sourcing & curation

management & scheduling

• account setup & optimization

• daily posting & content scheduling

• community management

• social listening & monitoring

growth & engagement

• organic follower growth strategies

• engagement boosting techniques (polls, stories, q&as)

• influencer & partnership management

• social media contests & giveaways

analytics & reporting

• monthly performance reports

• audience behavior insights

• data-driven recommendations for improvement

pre-event promotion

• event teaser campaigns (countdowns, sneak peeks)

• social media event announcements & invites

• hashtag creation & strategy

• influencer & brand ambassador pre-event management

• custom graphics & videos for event promotion

live event coverage

• real-time social media updates (stories)

• live streaming (instagram live, facebook live, youtube)

• behind-the-scenes content creation

• guest/attendee interviews & spotlights

• influencer/guest takeovers on social media

organic photography & videography for social

• on-site photos

• short-form video creation

engagement & community interaction

• live polls, q&a, and audience interaction

• responding to comments & dms in real time

• hashtag monitoring & engagement with attendees

• user-generated content collection & amplification

• engaging with influencers and sponsors during the event

post-event content

• event recap videos & highlight reels

• thank you posts for attendees & sponsors

• post-event testimonials & reviews

• behind-the-scenes content from the event

• attendee photo and video tagging

brand

• review of brand identity, messaging, tone, and visual consistency

• assessment of brand positioning vs. competitors

• evaluation of brand alignment across platforms and materials

• strategic recommendations for brand improvement and repositioning

• guidance on voice, values, and storytelling

• support with brand refresh or rebranding initiatives

social media

• analysis of social media profiles, content, and performance metrics

• evaluation of audience engagement and platform effectiveness

• identification of content gaps and opportunities

• custom strategy development for growth and engagement

• platform-specific recommendations and content planning